A New Normal

Danske Bank's 'A New Normal' ad campaign

Eivund Kolding, CEO of Danske Bank, Denmark's largest lender, was dismissed with the admission from the bank that it needed a boss "with stronger qualifications within banking." Oi vey.

Danske's 2012 advertising campaign included an Occupy Wall Street protester with a dollar bill taped to his mouth, a female MP holding her child in parliament and some kissing lesbians, pictured. Kolding was forced to apologies after heavy criticism in Denmark.  Prior, he worked at a shipping company.

This reminds me of the time I stuffed my face with candy at the co-op and my mother forced me to return to the cashiers to pay and say 'sorry.' Humiliating stuff.

Sonnet in Oregon and Minneapolis St Paul to secure museum interest for the Italian show post V & A. In Minneapolis she visits Mike and Gretchen where she completes her book, submitted electronically, before catching the return flight to London.

"We all agree - both the board and the management - that the marketing campaign was not as successful as we would have expected it to be, to put it mildly."
--Ole Anderson, Chairman of Danske Bank