Sunday, September 18

McDonald's Corp

I'm awake, 4AM, and read Eric Schlosser's "Fast Food Nation" (published 2001):
In 1968, McDonald's operated about one-thousand restaurants. Today it has about thirty-thousand restaurants world wide and opens almost two-thousand new ones each year.  An estimated one out of every eight workers in the United States has at some point been employed by McDonald's.  The company annually hires about one million people, more than any other American organization, public or private.  McDonald's is the nation's largest purchase of beef, pork and potatoes - and the second largest purchaser of chicken.  The McDonald's Corporation is the larger owner of retail property in the world. Indeed, the company earns the majority of its profits not from selling food but from collecting rent.  McDonald's spends more money on advertising and marketing than any other brand.  As a result it has replaced Coco-Cola as the world's most famous brand.  McDonald's operates more playgrounds than any other private entity in the United States. It is one of the nation's largest distributors of toys. A survey of American school children found that 96% could identify Ronald McDonald.  The only fictional character with a higher degree of recognition was Santa Claus. The impact of McDonald's on the way we live today is hard to overstate. The Golden Arches are now more widely recognized than the Christian Cross. (Photo from the web)

Holy catfish.