Hard Drugs
Nutella, which the kids swim in this morning, a hazelnut flavored sweet spread produced by Italian company Ferrero from the end of 1963. The recipe developed from an earlier Ferrero recipe '49. Nutella sold in over 75 countries. Gianduja is a type of chocolate analogue containing approximately 50% almond and hazelnut juice. It was developed in Piedmont, Italy, after taxes on cocoa beans hindered the diffusion of conventional chocolate. Pietro Ferrero, who owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts, sold an initial batch 660 lb of "Pasta Gianduja" in 1946. This was originally a solid block, but in 1949, Pietro started to sell a creamy version in 1951 as "Supercrema". In 1963, Pietro's son Michele revamped Supercrema with the intention of marketing it across Europe. Its composition was modified and it was renamed "Nutella". The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success.
