Coco Rocks
Kellogg's "Coco Pops Coco Rocks," which seems kind of redundant to me, gets the kids out of bed early. Recall that I, in a moment of bon vivant, allowed the Shakespeares to celebrate the spring break with a cereal of their choice. They go "all in." The box has a bland computer generated image of a squarel with large, cartoon eyes, black nose and red tongue - all sickly seductive colours. He wears a baseball cap with a chocolate-coloured "C." For us, the responsible parent, the packaging presents a different message: 'source of fibre' - check. 'Fortified with vitamins and iron' - check. 'No added coulours' - double check. 'Multi-grain made with four gains' - check, check, check! Meanwhile Madeleine squeals that there is "chocolate filling" in the Coco Pops Coco Rocks and this makes me wonder: what the hell is this cereal made of? Again, the helpful packaging:; Cereal Flours (Maize [33%]), Oat (9%), rice (7%), wheat (6%), sugar, Chocolate Flavour Filling (14%)(Sugar, Vegetable Oil, Fat Reduced Cocoa Powder, Cocoa Mass, Skimmed Mile Powder); Milk Whey Powder, Emulsifier, Glucose Syrup, Cocoa Powder, Chocolate (3.5%), Salt, Tricalcium Phosphate, Calcium Carbonate, Sodium Bicarbonate, Flavouring, Antioxidant (Ascorbyl Palmitate, Alpha Tocopherol), Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.
