Think Bigger, Dude

BT call center.

British Telecom's newest add cajoles us : "Bigger Thinking." (British Telecom = BT = Bigger Thinking. Get it ?) I consider this as I walk through Heathrow - I mean, WTF ? Are any of these slobs flying commericial capable of . . bigger thinking? Most of us getting through the day or, at least, to our terminal. BT informs me usefully: "Beyond the hype. You don't need hype. You need reality." As if.

Meanwhile, I recall financing the Europe's first video-on-demand service in '97 - VideoNetworks - dependent on BT's telecom platform to deliver to households movies, football, porno and whatever. BT did bugger-all to make their network rates viable despite VN increasing traffic, and income, to British Telecom (VideoNetworks went bust). So, today, BT tells me and others : "Beyond efficiency. Beyond Productivity. Beyond customer service." All these things beyond BT for sure.

In Rotterdam for dinner at Amarone, a Michelin star.