2012

This piece of shit is the Olympic brand for our 2012 games after £400,000 invested and 12 months of PR work. Unveiled yesterday by Olympian and Olympic custodian Seb Coe, the design has been called a "broken swastika", a "scribbled joke" and even a "toiletting monkey" by Fleet Street. When asked, London's communist mayor Ken Livingstone says he is not going to "get into a sub-orgasmic state over it." Amen. Already an online petition protesting the logo has attracted 10,000 signatures in 24 hours. Our original logo during the candidacy phase was brilliant:The ribbon of course represents the Thames and the downward loop the Isle of Dogs.